This session will deliver a compelling briefing on the evolving landscape of cognitive warfare, focusing on the role of emerging technologies in securing a decisive advantage for warfighters. The briefing will begin by examining the history of information and influence operations to provide a foundational understanding of their enduring strategic impact. Building on this historical context, the session will explore how modern adversaries increasingly exploit the cognitive domain, using disinformation and advanced technologies to disrupt decision-making and erode trust. In response to this escalating threat, the presenter will highlight cutting-edge advancements and strategic approaches designed not merely to compete, but to win in the cognitive space. He will examine how these innovations drive a deterrence-focused strategy, empowering warfighters to anticipate, neutralize, and counter cognitive threats while maintaining a strategic edge. The presenter will also give a preview of upcoming requirements in this domain that the Strategic Capabilities Office is pursuing along with opportunities for industry engagement. Ultimately, this session will provide critical insights into integrating emerging technologies into operational frameworks to enhance resilience, adaptability, and mission success across the full spectrum of competition and crisis.